Delhi NCR, India, December 28, 2024: Seeing the streets of India becoming
increasingly dirty, a Delhi-NCR business has taken up the challenge of turning
trash into treasure, quite literally. EpiCircle, the pioneering force in this
mission, is reimagining scrap management as a win-win ecosystem that benefits
both the environment and its users.
“We’re working to create an ecosystem of
sustainable living,” says Yash Ajmera, Founder and CEO of EpiCircle. With 14 years of experience in finance and
data analytics, he has strategically positioned the company at the intersection
of environmental consciousness and financial growth.
The startup’s approach to sustainable living
is straightforward yet extraordinary. EpiCircle converts scrap into a financial
asset, providing users with 11-15% annual returns in Gold/Silver and green
coins, coupled with exciting brand coupons from countless top platforms
including Amazon, Zomato, Uber, Dominos, PVR Cinemas, etc.
“We are looking forward to creating Zero-Waste
Societies,” explains Akshay Ajmera, Founder and CTO. “We’ve built a tech-driven
platform that makes recycling accessible, transparent, and rewarding.”
Its mobile app, available for iOS and Android,
offers real-time tracking and transparent pricing. Users can now track their
environmental impact while earning tangible rewards. The platform has already
made significant progress:
- Diverted 40,000 kg of scrap from landfills
- Saved 6,92,200 litres of water
- Helped preserve over 510 trees
Moreover, EpiCircle is looking at the bigger
picture by creating a holistic ecosystem that supports waste collectors. The
company has onboarded more than 250 ragpickers, providing them comprehensive
support. This support includes fair earnings that recognise their valuable
work, professional training to enhance their skills, assistance with KYC and
Aadhaar verifications to formalise their professional status, and health
insurance coverage that ensures their well-being and security.
The startup has garnered support from
prominent investors, including:
- Vsure Investment Affairs
- Startup India Seed Fund Scheme (SISFS)
- AIC-RNTU Foundation
- Marwari Catalysts
Featured in AIM’s SDG Entrepreneurs Coffee
Table Book, it has expanded its operations to five key cities: Gurugram,
Jaipur, Chandigarh, Mohali, and Panchkula.
The startup has partnered with 30+ residential
communities to collectively manage scrap, demonstrating a scalable model for
sustainable living. “We want to be the bridge between individual actions and
collective impact,” says Akshay Ajmera.
With 5,000+ customers served and a growing
impact, EpiCircle continues to push the boundaries of what’s possible in waste
management. As the company continues to grow, it remains committed to its core
mission of creating a circular economy where waste is not an endpoint, but a
beginning.