Oven
Story Pizza, a fast-growing pizza chain known for its standout toppings, and
innovative fusion flavours, is set out on an ambitious journey - to open 200
offline stores in the next two years. With a loyal customer base and growing
popularity among millennials and Gen Z, the brand aims to strengthen its
presence in major cities and explore emerging markets nationwide.
Category challenges
Gen
Zs and millennials both seem to have a considerable liking for Pizza. It seems
to be an undisputed meal option for people of various age groups. As per
internet search trends, the terms ‘order pizza online’ and ‘pizza delivery near
me’ have considerably surged in the post-pandemic era. Here’s a plot twist
though. People aren’t really looking only for Pizzas, they are craving for
experience. That are talkworthy and Instagrammable!
From single-consumption pizza slices to giant pizzas for group ordering, the
multiple innovations are what make this food category exciting and relevant.
Undoubtedly, it is a pretty cluttered segment, but the right customer-first
innovation in terms of toppings and overall experience can give Oven Story an
edge over other dominant Pizza players.
The standout topping pizza supremacy
Oven
story is known for its unique toppings pizzas like Dragonfire schezwan pizzas,
Pesto paradiso pizzas, Fabulous feta pizzas, Veggie fantasy pizzas & Fusion
fiesta pizzas. It’s extensive menu caters to different taste buds and ensures
there is something new and exciting for the different audience segments. The
brand has also ensured that it has numerous options even for someone who simply
wants to nibble!
The expansion
Oven Story Pizza’s plan involves expanding into metro
cities and tier-II & tier-III cities, capitalizing on rapid urbanization
and increasing preference for food delivery services. Within two years, Oven
Story aims to cover both densely populated areas and emerging urban centres to
cater to a broad customer demographic. The brand has recently opened its first
flagship store at Saguna More, Bailey Road, Patna, followed by another store in
Anand, located in the vibrant state of Gujarat. Both these stores have exciting
customer-first offerings specifically created to offer a unique dine-in
experience.
The
brand’s use of digital marketing channels, influencer partnerships, and social
media engagement has also positioned it as a trendy and modern choice. It has
already created a niche for its products. As it expands, Oven story Pizza plans
to continue targeting young, urban consumers who value both convenience and
unique experiences. This positioning is expected to support its growth in both
established and emerging markets. The brand has also smartly made use of
hyper-local marketing strategies to drive growth for its new outlets.
The consumer shifts
One
noteworthy shift that has happened in the past few years is that more and more
consumers from tier 1 cities are now shifting towards gourmet pizzas, whereas
the the tier 1 markets are now ready for QSR. Since the Oven story Pizza menu
has a combination of both, catering to these two completely polar trends seems
easy for Oven story Pizza. It can be someone looking for gourmet Pizza delivery
near me in a metro city like Mumbai, Bangalore or someone looking to order
pizza online in Patna, Oven story Pizza seems to be ready to cater to both
consumer segments.
Conclusion
Oven
Story Pizza’s ambitious expansion to 200 stores in two years is a testament to
its vision of becoming a dominant force in the Indian QSR landscape. By
addressing consumer demand, leveraging cloud kitchens, and positioning itself
as a modern, experience-driven brand, Oven Story is well-poised to achieve its growth
targets. The journey won’t be without challenges, but with a clear strategy and
strong brand identity, Oven story has the potential to redefine how Indian
consumers experience pizza.
Currently Oven Story - The
standout topping pizza is available to order from EatSure, Oven
Story App, and food aggregators.