Gurgaon, India : Ever felt like talking about sexual wellness was the equivalent of
discussing state secrets? You’re not alone. In a country where intimacy often
falls under a cloud of taboo, Thirdbase Wellness is lighting up the
conversation like never before.
Founded by
Ashmita Rathi and Mukul Bansal, two serial entrepreneurs from Chandigarh,
Thirdbase was born out of a simple yet powerful observation.
“Women bleed for
25 days every month, right?” a curious teenager once asked Ashmita. It’s funny
at first glance but a stark reminder of just how hush-hush sexual health
conversations are, leaving space for wild misconceptions to flourish. That
moment stuck with her.
On the other hand, one
coffee chat with a friend changed Mukul’s perspective. His friend, a stressed
corporate executive, confided, "Work's killing my marriage." It
wasn’t just long hours, it was sexual frustration caused by the overwhelming pressure
of hustle culture. That moment made him realize that this was a bigger issue.
Founders Mukul and Ashmita shared a vision to break these taboos, which led to
the birth of Thirdbase—a
brand creating body-safe bedroom essentials to redefine intimacy for modern
Indians.
Founded by
Ashmita Rathi and Mukul Bansal, two serial entrepreneurs from Chandigarh,
Thirdbase was born out of a simple yet powerful observation: we need to
normalize conversations about sexual wellness in India. "We’re not just
selling products; we’re on a mission to banish shame and spark open
dialogue," says Ashmita.
So, what exactly does Thirdbase bring to the
table? Well, let’s start with their fun, quirky, and inclusive approach.
They’re using pop culture references, memes, and a healthy dose of humour to
talk about what many find “uncomfortable.” And guess what? Their approach
works! Celebrities like **Orry, Seema Anand, and Kusha Kapila** have all given
them a thumbs up on social media, recognizing how Thirdbase’s content has
caught the attention of a wide audience from couples to singles, from Tier I to
Tier III cities. Even brands like **Duolingo and Mokobara** have taken notice.
Their social media strategy isn’t just about
pushing products either. It’s about breaking stereotypes, fighting
misinformation, and educating people with a sprinkle of fun. They want to
create a community of people who celebrate their intimate needs, without the
shame or stigma that society often attaches to such topics.
Thirdbase’s product line is just as
impressive, offering bedroom essentials that are both discreet and beautiful.
These products are meant for everyone, whether you’re flying solo or sharing
those moments with a partner. With Thirdbase, building a better relationship
with your body is just a speed setting away.
Their target audience is wide-ranging—anyone
between 21 and 45, from all corners of India. Whether you’re a millennial
exploring self-care or a Gen Z figuring out relationships, Thirdbase has
something for you.
In short, Thirdbase Wellness isn’t just a
brand; it’s a movement. One that’s smashing myths, embracing inclusivity, and
giving sexual wellness a deserving place in your bedside drawer.
It’s time to stop shying away from bedroom
conversations. So, why keep bedroom conversations under wraps? At Thirdbase,
intimacy isn’t just a whisper—it’s a bold, fun-filled celebration. Take the
leap, and discover a space where your wellness, self-care, and intimate
experiences are redefined and celebrated in the most exciting way possible.