Bengaluru, India October 23, 2024:
MoEngage, the leading cross-channel customer engagement company, announced
several new product features to help marketers adapt faster to evolving
consumer behavior at its bi-annual flagship product launch event, MoEngage
NEXT.
"Our new capabilities strengthen our
commitment to making it easy for consumer marketers to quickly understand and
rapidly adapt to evolving consumer expectations,” said Raviteja Dodda, CEO and
co-founder of MoEngage. “I am confident that these new launches will equip
MoEngage clients with the tools they need to engage their customers at scale,
personalizing experiences as per individual preferences and behavior.”
Unifying data through Connected Apps
Marketers today use several tools to understand and
engage with their customers. However, as the number and complexity of tools
have grown, marketers often struggle to connect them, which impacts their
ability to deliver highly personalized experiences. Connected Apps by MoEngage
is a low-code framework explicitly built for marketers to combine data from
messaging channels, advertising and retargeting platforms, data warehouses,
IVR, chatbots, and more.
Salesforce CRM integration
MoEngage also launched a bi-directional native data
integration with Salesforce CRM, becoming the first cross-channel customer
engagement platform to do so. As the world’s leading CRM software company,
Salesforce is widely used as a system of records to store customer data. With
this integration, marketers can quickly exchange data between Salesforce CRM
and MoEngage to trigger personalized campaigns in real time and reduce costs by
eliminating the need to build and maintain custom integrations.
Smart Coupon Management
Coupons by MoEngage is designed to help marketers
allocate and distribute single-use coupons and maximize customer engagement
while optimizing costs. This innovation helps marketers efficiently allocate
single-use coupons in real time, manage coupons from a single dashboard, and
get proactive alerts for coupon shortages, expiry dates, ingestion statuses and
more.
You can read more about MoEngage’s latest
announcements here: www.moengage.com/blog/moengage-next-october-2024-recap-delivering-enriched-customer-experiences-at-scale-with-ai/
About MoEngage
MoEngage is an insights-led customer engagement
platform trusted by 1,350+ global consumer brands, including Unilever, Airtel,
PNB, The Coca-Cola Company, IndusInd Bank, Titan, Samsung, McAfee, Flipkart,
Domino’s, The Indian Express, Nestle, OYO, and more.
Built for enterprises, MoEngage operates at a vast
scale, processing 1 Trillion+ Data points per month, sending 80 Billion+ Messages
and 1 Billion+ Emails per month, and engaging 900 Million+ MAUs per month. By
increasing campaign velocity, reducing the time to go live, and eliminating
redundancy while maintaining data security and privacy, MoEngage helps
enterprises become more agile, efficient, future-ready, and independent.
MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA
STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO
22301: 2019 requirements to fulfill the data privacy and security needs of enterprise
brands. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset
Management, B Capital, Steadview Capital, Multiples Private Equity, Eight
Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.
MoEngage was named a Contender in The Forrester
Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer
in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in
the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C
Enterprises 2023, along with being recognized as a Customers' Choice Vendor in
the 2022 Gartner Peer Insights 'Voice of the Customer' for the Multichannel
Marketing Hubs Report.
To learn more, visit www.moengage.com
For More Information
Pooja Poddar Jain, Lead Communications, MoEngage,
9886748912